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Build and improve scalable React/Next.js applications
I help companies modernize complex web applications, improve frontend architecture, and increase engineering velocity — without disruptive rewrites.
Common challenges
- Your React/Next.js app has grown complex and is hard to change safely
- Performance has degraded as the product scaled
- Different teams use inconsistent patterns across the codebase
- You need senior architecture expertise without a full-time hire
What you get
- Architecture audit and prioritized improvement roadmap
- Next.js migration strategy and execution
- Component system and design system implementation
- Performance optimization with measurable targets
- Engineering standards, ADRs, and team enablement
Examples
Frontend architecture
Establish patterns for state management, data fetching, and component composition.
Next.js modernization
Migrate to App Router, server components, and modern Next.js patterns.
Performance optimization
Improve Core Web Vitals, reduce bundle size, and optimize rendering.
Technical debt reduction
Incremental refactoring strategy that doesn't halt feature development.
How I approach it
- 01Audit before prescribing — understand the real constraints
- 02Incremental improvement over big-bang rewrites
- 03Establish patterns that teams can follow independently
- 04Measure impact with performance budgets and velocity metrics
Ready to discuss your project?
Tell me about your engineering & architecture needs and I'll respond within 1–2 business days.
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